Ep11 – I was about to make a big guest booking error

It’s easy to book a guest for a podcast right? Pick up the phone, join a guesting group or send out a tweet perhaps and it’s done right? That’s what I thought.

But then I realised that getting the wrong guests could be a huge waste of time and turn what could have been a hit show into an “also ran” show.

So what is the “right” guest?

In this episode I look at why I spent two weeks working on this issue before even approaching a single person.

Hope it helps you too.

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Published by Richard

25 years in the communications business. Former news editor, journalist, political public relations professional, social media content creator, and podcast host of www.ThePublicRelationsPodcast.com

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