It’s easy to book a guest for a podcast right? Pick up the phone, join a guesting group or send out a tweet perhaps and it’s done right? That’s what I thought.
But then I realised that getting the wrong guests could be a huge waste of time and turn what could have been a hit show into an “also ran” show.
So what is the “right” guest?
In this episode I look at why I spent two weeks working on this issue before even approaching a single person.
Hope it helps you too.