Can I use public speaking to promote my podcast?


I’ve always been curious about public speaking but mostly because I’m scared of it. It’s something I want to overcome as a challenge. But I also think there could be good reasons to overcome it from the point of view of podcasting.

If you’ve watched a TED talk then you’ll know the “power” of public speaking.

The techniques hook you in right and the view counts show how effective they are. It feels like we could be using these techniques to draw people into our shows and help us promote the ideas we are sharing or the products we are marketing if that’s our aim.

It would look great in our podcast bios to say “international speaker”, right? I mean would you listen to a podcast by someone just starting out or someone who sounds like they might be about to deliver some real value? A “international speaker” we hope should be a person who is going to deliver that. It’s like saying, “as seen on TV”.

If the goal of a podcast is to change attitudes or sell products then perhaps speaking would also provide a way for us to connect directly with the people we need to reach outside of the podcast itself.

Yet few podcasters seem to use public speaking for this purpose.

As usual in this project, I’m trying to find out if the techniques I’ve seen being used by others could help me promote a podcast.


Published by Richard

25 years in the communications business. Former news editor, journalist, political public relations professional, social media content creator, and podcast host of

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