- Cracking the Podcast Code: Podfade
Cracking the Podcast Code is a new series which is part of the CanIMakeAHitPodcast.com project.
The aim is to talk to people who are doing at least one thing exceptionally well in their podcast project.
Today I’m talking to Mike Winter from WiseCrackin With Winter about the topic of “Podfade” and how to avoid it.
Links:
- Mike Winter – WiseCrackin With Winter
- Twitter – https://twitter.com/getwisecrackin
- Instagram – https://www.instagram.com/https://www.instagram.com/wisecrackin_winter/
- Do Facebook ads work for podcasting?
Can you get people to listen to your podcast using Facebook ads on a limited budget?
That was the test I wanted to find out and I got some very clear results.
In this episode I explain the final results of the test, what conclusion we can come to, what might make ads work and some rather interesting results studying the big podcasters approach to Facebook.
Links:
- Find me on Twitter and Instagram at @hitpodcast2020
- LinkTree https://linktr.ee/
- My subscribe page – subscribe page
- BitLy – bitly.com
- WordStream engagement rate article – https://www.wordstream.com/blog/ws/2017/02/28/facebook-advertising-benchmarks
- Podcast Movement – https://podcastmovement.com/
- Invest in Yourself with Phil Better – https://play.acast.com/s/invest-in-yourself-the-digital-entrepreneur-podcast/c44d0e31-f56d-44a0-80bb-830370624de7
- MindDogTv and Matt Nappo – https://www.youtube.com/channel/UClDVs8bo49lsKIZUqg2d1oA
- Making a podcast advert that works
I’ve set a goal to increase my podcast listenership by 50% with advertising.
But will advertising achieve that or is advertising a total waste of time after all? As always, I’m letting the data decide.
Today I use international marketing techniques that I learnt in the last episode to build a “winning advert”.
Links:
- Find me on Twitter and Instagram at @hitpodcast2020
- Gimlet’s Facebook adverts
https://www.facebook.com/ads/library/?id=376479773705598
and
https://www.facebook.com/ads/library/?id=1242797326088803 - The Drum – https://www.thedrum.com/
- MindDogTv and Matt Nappo – https://www.youtube.com/channel/UClDVs8bo49lsKIZUqg2d1oA
- What Are YOU Going to do with THAT? – https://twitter.com/What2doWithTHAT
- Anyway Whatever Podcast – https://twitter.com/AWP_Podcast
- It goes Down in the PM (https://twitter.com/ItGoDowninthePM
- Invest In yourself Podcast – https://www.instagram.com/philbetterinc/
- Bite sized : Alternative ways to make podcast money
A bite-sized episode looking at alternative ways to make money from podcasting and whether you change your podcast to a news style format.
Business Insider Australia:- https://www.businessinsider.com.au/australian-podcasts-subscription-patreon-independent-boonta-vista-a-rational-fear-2020-11
Reuters report:- https://reutersinstitute.politics.ox.ac.uk/daily-news-podcasts-building-new-habits-shadow-coronavirus
Someone reached out to me on Twitter the other day and said about how to increase listeners, which is something I’m working and studying at the moment, but also how to get more advertising revenue.
And this got me thinking because when I was on YouTube, I was getting about $400USD a year. Which is not exactly enough to live on!
And then I read this article from Business Insider Australia, about two podcasters, two podcasts shows that are going out, that are making money from Patreon. One.. I think they’re earning $6,000 USD a month. The other $1300USD.
One is called “Boonta Vista”. The other one is called “A Rational Fear”.
And it was really interesting because what they’ve done is that they’ve really listened to their listeners and then they’ve delivered that and then people have wanted to give them money.
So they’re not “upselling”. They’re not doing anything like that. They are literally just delivering the content that people want and people they want to support that. There are loads more details in that article. I’ve done another separate video, a longer one on YouTube with more details as well.
All the links, of course, in this social media update.
- How to use international advertising techniques to promote your podcast
International marketing firm versus solo podcaster?
There’s a big difference right.
But is it still possible for us independent podcasters to learn from there? It might seem a bit far fetched.
I mean, if you count the number of people in the average podcast production team you’ll get to a figure on one!
And if you walk into the offices of a major advertising firm you’ll find designers, producers, creative directors coming out of every door.
So, we are not in the same league right? But having studied advertisers for the past two weeks and in particular a chap by the name of Ogilvy, I think there is a lot we can learn…. and I’m going to try and put his techniques into practice to promote my podcast.
In this episode, I’m sharing my research as always and putting things to the test to find out what really works.
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